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Website design and
development
Overview
At its founding the original mission of BAM Strategy was web design and
development, as such we have an in depth understanding of the process
and its evolution as well as the strategies that actually work.
A great website: the foundation for interactive
marketing
A great website is the pillar of interactive marketing strategy.
Effective web design and development must be driven by a mix of
requirements that strike a balance between what the organization wants
the end user to accomplish online and what the end user actually wants
to accomplish online. It takes expert interactive marketing
professionals to successfully maintain this balance.
From simple websites to complex database or
proprietary software driven e-commerce websites integrating multiple
technologies and databases BAM Strategy has the capabilities to develop
web projects successfully.
There are 4 primary areas of focus BAM Strategy addresses when
developing a website:
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Functionality: What are the firm’s
goals for end users on the website. What should they be able to
accomplish and how.
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Usability: The website must be
simple and easy to navigate. End users should be able to easily
accomplish their goals on the website.
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Design: The website design must
support the marketing communications strategy. Brand integrity and
consistency must be maintained throughout.
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Interactive Marketing: The website
must be optimized for search engine performance and in conjunction
with a cohesive online marketing strategy.
Build "Marketing Ready" websites from the start
An additional benefit of working with BAM Strategy is our competence in
all the ‘beyond the website’ interactive marketing services such as
search engine marketing, online advertising and eCRM. After all what
good is a website if no one visits?
To find out more please
contact us.
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