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Online promotions
Overview
Online contests, sweepstakes, and other incentive based marketing
promotions continue to be effective at identifying individuals
interested in the firm, its brands and service offerings. They are also
fast, cost effective and provide your firm with a superior return on
investment.
Acquire customers online
The primary goal of the online contest is
acquisition, to convert as many of the contest participants as possible
into new customers. This is why the online contest is often one of the
first tactics employed to launch eCRM strategies. Contests can be
coupled with fun, interactive online surveys and quizzes to help
companies gather consumer marketing information and attain a better
understanding of their customers.
Well executed contests have a viral marketing component that extends the
reach of the contest to a larger audience by providing an incentive to
participants to refer the contest to as many of their friends and
associates as possible. Historically over 50% of customer acquisitions
have been generated through the viral component.
Learn more about your
customers
The information that can be gathered from an
effective contest or incentive based program can help companies build
stronger relationships with its existing customers and increase their
level of loyalty to the firm.
Click here to view examples of successful contests that we managed for
La Senza and
Easter Seal Society of
Ontario.
To find out more please
contact us.
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