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Affiliate program design
and development
Overview
Affiliate Programs are a proven technique for successful online
marketing, they have been effectively deployed on a large scale by most
successful Internet firms to create brand awareness, expand brand reach
and drive traffic and direct sales. Massively successful Internet
companies such as ebay.com, Amazon.com and Overture.com established
their affiliate programs early on as a key component of their
interactive marketing strategies.
Market your business on a
‘performance’ basis
Unlike online media campaigns with specific
start and stop dates affiliate programs should be considered a
grassroots initiative over and above online media planning and buying,
the reason is that different benefits are derived. The cost of the
program is variable as payments traditionally take place on a
“performance” basis. The top benefit is the tremendous reach that is
derived from these plans. It is not unusual for
sites to have thousands of affiliates all promoting the service on a
“commission” basis and all with direct links pointing to the affiliate
program operator. Net benefits are large, ongoing, steady increases in
brand awareness, reach, end user traffic, direct sales and higher search
engine rankings.
To find out more please
contact us.
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