CASE STUDY • MEXX
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One size doesn’t fit all. So we custom tailored our marketing campaign around Mexx’s wide array of offerings. Using paid search smartly, we increased awareness of their online presence and drove sales with our marketing savvy. Long tail and short tail keywords solidified Mexx’s eCommerce position. And to complete Mexx’s online marketing outfit, the right accessories were needed. In this case, it was complimentary banner ads that were displayed across the Google network. Looks like Mexx found the perfect fit.



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CASE STUDY • ENFAMIL
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Moms are always on the go. So we made getting the information for their child’s needs easier. We built an exclusive community where they can share their experiences, memorable family moments and have quick access to prenatal and postnatal support. Through mobile, tablet and SEO strategy we’re directing more moms to a healthy environment where they get branded support for raising happy, healthy kids.



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CASE STUDY • REEBOK HOCKEY
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CCM Hockey, a legendary hockey brand around for over 100 years. Reebok Hockey, always driving performance forward through a highly innovative product lineup designed for NHL pros. So how do you make these two brands stand out as a dream team online? Well, have a look behind the scenes.

Seeking a more flexible website structure, we provided both brands with a fully redesigned backend and frontend. Updated product pages now have the real estate to feature the unique attributes of Reebok and CCM Hockey gear, while product technology is compellingly displayed.

And we didn’t stop there… we went for the win. The result of the redeveloped site architecture is a dual website platform that can support multiple languages, each skinned separately to depict specific branding guidelines. Ultimately giving these two international brands a united, yet distinct online presence.



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CASE STUDY • COVERGIRL
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To increase traffic and engagement with women between the ages of 18-25, we built the Canadian CoverGirl website in a contemporary youthful style. Plus, we developed the ColourMatch program that deploys a monthly newsletter with coupons, contests and new product launches. We also created a online look book where users flip through pages just like a traditional magazine and find the right makeup recommendation for any occasion. This initiative was so successful, visits increased so much, that it was adapted to the US market.



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SERVICES

Digital Strategy

Marketing Strategy
Communication Planning
Social Media Strategy
User Experience

Digital Acquisition

iMedia Planning & Buying
Search Engine Optimization
Search Engine Marketing (PPC)
Shopping Comparison Marketing
Ad Creation

Engagement

Newsletters
Websites & Microsites
Contests
Apps: Mobile, Social, Tools
Social Community Management
Video Development

Learn & React

Site Analytics & Reporting
Campaign Reporting
Click Tracking & Optimization
Brand Impact

Support Services

Project Management
Copywriting
Hosting & Security
Database Development
Database Management & Segmentation
Content Management Systems
Newsletter Deployment
Usability Evaluation & Testing

ABOUT

OUR VISION:

PARTNERING WITH A DIVERSE SET OF CLIENTS AND AN EMPOWERED TEAM OF EMPLOYEES TO DELIVER INNOVATIVE DIGITAL MARKETING SOLUTIONS WITH A FOCUS ON ACCOUNTABILITY AND EXCELLENCE.

At BAM Strategy, we believe a clear brand strategy transforms the client and agency relationship into a partnership that unites us with consumers. We are veteran strategists, applying our proven knowledge and knowhow to create online experiences that turns consumers into brand loyalists.

Our Values:
Customer Service & Quality of Work
We measure success through our clients successes

Employees are our Most Important Asset
We recognize that our strength is rooted in the collective talent of our people

Social Responsibility & Integrity
We are committed to engaging in positive impacts in our community and our industry

Creativity & Innovation
We continuously strive for ongoing digital evolution

ORGANIZATIONS WE SUPPORT:

Local

A.L.S. Society of Quebec
Aids Community Care Montreal
Fondation Québecoise d’aide aux défavorisés
Hema-Quebec
La Maison du Coeur
Leave Out Violence
Old Brewery Mission
Quebec Breast Cancer Foundation
Quebec-Transplant
S.P.C.A. Montreal
The Gazette Christmas fund
The Montreal Association for the Blind
The Montreal Children’s Hospital
Youth Employment Services

National

Child Rescue Canada
Nature Canada
Save the Children
Starlight Starbright Children’s Foundation
The Alzheimer Society of Canada
The Canadian Breast Cancer Foundation
The Canadian Cancer Society
The Cancer Research Society
The Children’s Wish Foundation of Canada
The Hospital for Sick Children Foundation
The Juvenile Diabetes Research Foundation
The Mira Foundation
The Multiple Sclerosis Society of Canada

International

Kiva
UNICEF
World Wildlife Fund

BRANDS



CAREERS

Project Manager

Overview Reporting to the Account Director, you will be directly involved in the managing of BAM Strategy projects. You will control project costs, timelines, scope and success through effective communication, guidance and the appropriate use and development of tools and templates, along with processes required for success. What You Will Do Creates and updates schedules […]

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Sales & Project Coordinator (at divine.ca)

This is a maternity leave replacement position. Overview The Sales + Project Coordinator supports the sales and marketing teams on a variety of tasks. These include helping divine.ca deliver a premium quality service to clients, sales representative and partners by coordinating advertising, content integration and marketing projects related to the different services offered. The sales […]

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Account Director

Overview Reporting to the Director of Client Services, the Account Director will oversee all aspects of our interactive projects. He/she will be involved in strategic planning, oversee ongoing projects managed by his/her account team, actively build and maintain client relationships and participate in client pitches. What You Will Do Lead strategic planning and brainstorms for […]

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Account Coordinator

Overview The role of the Account Coordinator is to execute and complete projects according to strict deadlines. As the pulse of our projects, you set the rhythm by which successful initiatives will be measured. What You Will Do Coordinate interactive programs and online campaigns from conception to launch Coordinate communication between staff and third parties […]

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Account Supervisor

Overview Reporting to the Account Director, the role of the Account Supervisor is to plan, execute, and complete projects according to strict deadlines. What You Will Do Plan projects in order to accomplish its goals within constraints such as time, cost and agreed quality standards Identify uncertainties and risks and develop schedule contingency plans Manage […]

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Web Developer

The Web Developer will participate in projects that are related to web applications. Those projects include design implementation; database design; coding; testing documentation and some analysis. What you will do Responsibilities by Functions Solution Development and Delivery: Understand technical and functional design requirements Lead in Physical and logical database design Designs, codes and tests superior […]

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Let's Partner Up!

If you are interested in learning how BAM Strategy can help with your digital marketing needs, let's talk!


4810 Jean-Talon W. Suite 203
Montréal, QC H4P 2N5
(514) 875-1500
contactus@bamstrategy.com


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