CASE STUDY • MEXX
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One size doesn’t fit all. So we custom tailored our marketing campaign around Mexx’s wide array of offerings. Using paid search smartly, we increased awareness of their online presence and drove sales with our marketing savvy. Long tail and short tail keywords solidified Mexx’s eCommerce position. And to complete Mexx’s online marketing outfit, the right accessories were needed. In this case, it was complimentary banner ads that were displayed across the Google network. Looks like Mexx found the perfect fit.



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CASE STUDY • ENFAMIL
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Moms are always on the go. So we made getting the information for their child’s needs easier. We built an exclusive community where they can share their experiences, memorable family moments and have quick access to prenatal and postnatal support. Through mobile, tablet and SEO strategy we’re directing more moms to a healthy environment where they get branded support for raising happy, healthy kids.



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CASE STUDY • REEBOK HOCKEY
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CCM Hockey, a legendary hockey brand around for over 100 years. Reebok Hockey, always driving performance forward through a highly innovative product lineup designed for NHL pros. So how do you make these two brands stand out as a dream team online? Well, have a look behind the scenes.

Seeking a more flexible website structure, we provided both brands with a fully redesigned backend and frontend. Updated product pages now have the real estate to feature the unique attributes of Reebok and CCM Hockey gear, while product technology is compellingly displayed.

And we didn’t stop there… we went for the win. The result of the redeveloped site architecture is a dual website platform that can support multiple languages, each skinned separately to depict specific branding guidelines. Ultimately giving these two international brands a united, yet distinct online presence.



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CASE STUDY • COVERGIRL
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To increase traffic and engagement with women between the ages of 18-25, we built the Canadian CoverGirl website in a contemporary youthful style. Plus, we developed the ColourMatch program that deploys a monthly newsletter with coupons, contests and new product launches. We also created a online look book where users flip through pages just like a traditional magazine and find the right makeup recommendation for any occasion. This initiative was so successful, visits increased so much, that it was adapted to the US market.



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SERVICES

Digital Strategy

Marketing Strategy
Communication Planning
Social Media Strategy
User Experience

Digital Acquisition

iMedia Planning & Buying
Search Engine Optimization
Search Engine Marketing (PPC)
Shopping Comparison Marketing
Ad Creation

Engagement

Newsletters
Websites & Microsites
Contests
Apps: Mobile, Social, Tools
Social Community Management
Video Development

Learn & React

Site Analytics & Reporting
Campaign Reporting
Click Tracking & Optimization
Brand Impact

Support Services

Project Management
Copywriting
Hosting & Security
Database Development
Database Management & Segmentation
Content Management Systems
Newsletter Deployment
Usability Evaluation & Testing

ABOUT

OUR VISION:

PARTNERING WITH A DIVERSE SET OF CLIENTS AND AN EMPOWERED TEAM OF EMPLOYEES TO DELIVER INNOVATIVE DIGITAL MARKETING SOLUTIONS WITH A FOCUS ON ACCOUNTABILITY AND EXCELLENCE.

At BAM Strategy, we believe a clear brand strategy transforms the client and agency relationship into a partnership that unites us with consumers. We are veteran strategists, applying our proven knowledge and knowhow to create online experiences that turns consumers into brand loyalists.

Our Values:
Customer Service & Quality of Work
We measure success through our clients successes

Employees are our Most Important Asset
We recognize that our strength is rooted in the collective talent of our people

Social Responsibility & Integrity
We are committed to engaging in positive impacts in our community and our industry

Creativity & Innovation
We continuously strive for ongoing digital evolution

ORGANIZATIONS WE SUPPORT:

Local

A.L.S. Society of Quebec
Aids Community Care Montreal
Fondation Québecoise d’aide aux défavorisés
Hema-Quebec
La Maison du Coeur
Leave Out Violence
Old Brewery Mission
Quebec Breast Cancer Foundation
Quebec-Transplant
S.P.C.A. Montreal
The Gazette Christmas fund
The Montreal Association for the Blind
The Montreal Children’s Hospital
Youth Employment Services

National

Child Rescue Canada
Nature Canada
Save the Children
Starlight Starbright Children’s Foundation
The Alzheimer Society of Canada
The Canadian Breast Cancer Foundation
The Canadian Cancer Society
The Cancer Research Society
The Children’s Wish Foundation of Canada
The Hospital for Sick Children Foundation
The Juvenile Diabetes Research Foundation
The Mira Foundation
The Multiple Sclerosis Society of Canada

International

Kiva
UNICEF
World Wildlife Fund

BRANDS



CAREERS

Media and Search Analyst

Overview Reporting directly to the Manager, Media and Analytics, the Media and Search Analyst will assist in the successful execution of media and search marketing mandates in line with prescribed objectives. What You Will Do Media and Search Marketing Campaigns Organize creative requirements for execution and share with creative team. Gather campaign elements for set-up […]

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Account Director

Bought a new gadget (check), tweeted an article in the last 24 hours (check), got frustrated by a poorly built website service (check) – you name it, you’ve done it. Digital is not just your job, it’s your passion. You are the type of person who likes to plan before diving in, make strategic choices, […]

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Web Developer

The Web Developer will participate in projects that are related to web applications. Those projects include design implementation; database design; coding; testing documentation and some analysis. What you will do Responsibilities by Functions Solution Development and Delivery: Understand technical and functional design requirements Lead in Physical and logical database design Designs, codes and tests superior […]

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Let's Partner Up!

If you are interested in learning how BAM Strategy can help with your digital marketing needs, let's talk!


4810 Jean-Talon W. Suite 203
Montréal, QC H4P 2N5
(514) 875-1500
contactus@bamstrategy.com


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