CASE STUDY • MEXXCLOSE
One size doesn’t fit all. So we custom tailored our marketing campaign around Mexx’s wide array of offerings. Using paid search smartly, we increased awareness of their online presence and drove sales with our marketing savvy. Long tail and short tail keywords solidified Mexx’s eCommerce position. And to complete Mexx’s online marketing outfit, the right accessories were needed. In this case, it was complimentary banner ads that were displayed across the Google network. Looks like Mexx found the perfect fit.
CASE STUDY • ENFAMILCLOSE
Moms are always on the go. So we made getting the information for their child’s needs easier. We built an exclusive community where they can share their experiences, memorable family moments and have quick access to prenatal and postnatal support. Through mobile, tablet and SEO strategy we’re directing more moms to a healthy environment where they get branded support for raising happy, healthy kids.
CASE STUDY • REEBOK HOCKEYCLOSE
CCM Hockey, a legendary hockey brand around for over 100 years. Reebok Hockey, always driving performance forward through a highly innovative product lineup designed for NHL pros. So how do you make these two brands stand out as a dream team online? Well, have a look behind the scenes.
Seeking a more flexible website structure, we provided both brands with a fully redesigned backend and frontend. Updated product pages now have the real estate to feature the unique attributes of Reebok and CCM Hockey gear, while product technology is compellingly displayed.
And we didn’t stop there… we went for the win. The result of the redeveloped site architecture is a dual website platform that can support multiple languages, each skinned separately to depict specific branding guidelines. Ultimately giving these two international brands a united, yet distinct online presence.
CASE STUDY • COVERGIRLCLOSE
To increase traffic and engagement with women between the ages of 18-25, we built the Canadian CoverGirl website in a contemporary youthful style. Plus, we developed the ColourMatch program that deploys a monthly newsletter with coupons, contests and new product launches. We also created a online look book where users flip through pages just like a traditional magazine and find the right makeup recommendation for any occasion. This initiative was so successful, visits increased so much, that it was adapted to the US market.